The top 10 mistakes experienced designers make

Can you remember when you first started out? It feels like just yesterday you were scraping around for work. Today, you strut with some coin in your pocket and a few satisfied clients to boot.

What’s in a name? A case study of the Nike brand.

Naming something like a company or product sounds easy enough, but as soon as you sit to write all those delicious, creative ideas down, writer’s blocks come out of nowhere with a right hook… BAM!!! Now what?

Logo Design Love: a book every designer should have

“Logo Design Love” by David Airey was more than just a book about logo design. If you haven’t begun your fantastic journey into brand design, then you should really pick up this book and get some awesome pointers and advice.

The myth of original design

But the sad truth is how sure are these companies that the new logo they are so proud of is original? That their new logo doesn’t just come in a different color or gradient than someone else?

Are Logo Design Contests Evil?

Once, (when I was starting my career as a designer) I had submitted my resume, along with a sample of my portfolio, to a company that was in the process of hiring.

Expedia Fails Horribly In Rebranding Attempt

Launched in ’95, Expedia arrived on the online travel booking scene to give some competition to rival Travelocity (1995) and eventually put all independent travel agents out of work.

Photoshopped Ads Banned In England

When the model “Twiggy” appeared in a series of Olay ads looking much younger than her 59 years and claiming that the product she was advertising, “Definitely Eye Cream”, was responsible for the changes, people started crying foul.

Get Thee Behind Me: The Client From Hell

We’ve all had them. Those clients who are so crazy unreasonable that you are tempted to give up freelancing completely and go drop an application off at Burger King.

15 Deeply Disturbing Photoshop Manipulations

There are many incredible things you can do with Photoshop, such as editing your weird neighbor  out of the background of the only picture from the family reunion that everyone was smiling in. 

5 resources for designing a UNIQUE logo

Whether you are just a casual designer, who likes to spend some of your spare time doodling on a PC, or are an avid enthusiast who only leaves the PC for ‘snacks’ and ‘toilet needs’, these people/places are a pretty cool way to go for those mental block moments which we ALL acquire occasionally.

Content theft and how to deal with it

The next day I received a panicky call from a guy that sounded like he was still in his teens, he was extremely apologetic, terrified that I was going to sue him, and adamant that the pirated images were his website designers fault and he had no idea that they were not original.