When you spot that distinctive red tab on a pair of jeans, you know instantly it's Levi's. But this iconic symbol wasn't always part of the brand's identity. The story of Levi's visual branding is as rich and textured as the denim they're famous for. Origins and Innovation The 19th...

The symbolism of stars has long dazzled humanity, representing power, divine guidance, and aspirations for greatness. From ancient civilizations that saw gods in celestial bodies to modern nations that proudly display stars on their flags, these symbols have maintained their significance through the ages. In the automotive industry, stars have...

Ole Kirk Kristiansen, a carpenter from Billund, Denmark, founded the LEGO Group in the 1930s and it’s been history for the brand ever since. After all, we are all familiar with LEGO; for many of us, they had a lasting impression on our childhood that we won’t forget. Everyone seems...

Just as many great and successful brands have sustained and evolved over time, so has their identity, audience, products and of course their logos. Not without a fascinating story behind it. This is what we know today about the logo of the renowned German car brand Audi, born in 1909. ...

We’ve all had the experience of getting behind the wheel of a Chevrolet, or as many call it, a Chevy. Do you remember the feeling of gripping the steering wheel of a Chevy Malibu or the thrill of watching a Corvette zoom by? When we talk about the best Chevy...

When furniture maker Robert Kalin struggled to sell his handcrafted goods, he observed a new market opportunity for craftsmen like himself. A talented artisan with immense range, Kalin can make anything from polished wood furniture to custom stereo add-ons and tunics in various colors. Alas, co-founding the global online marketplace...

The first Good Morning America logo from a 1979 broadcast Good Morning America has been providing morning entertainment and news for nearly 50 years now. They might not have been the first national morning show, but they quickly became one of the most popular. Today around 5.5 million tune in!...

Want a fresh drink of water, save the planet, and look hip doing it? Well, Liquid Death has branded itself as the company you’re looking for. The company is on a mission to spread cans, not water bottles, worldwide.  The Official Liquid Death Logo And they're giving back in the...

The Official Wendy's Logo Wendy’s, famously known for the query ‘Where’s the Beef’, has been a favorite for generations. Their logo, seen on signs high in the sky along highways, invites kids and adults to pull in for fast food and Frosty’s. Established in 1969, Wendy’s is known for its...

The Official Fox News Logo When you think about watching the news, a few different things might spring to mind, one of these being Fox News. There are many popular news channels worldwide, one being the famous Fox News channel reporting news since it first launched in 1996. One of...

A name and image probably come to mind when you think about sports and the industry. This might be ESPN, the sports broadcasting network that has become symbolic in the sports industry and has made its mark on millions of fans. Both fans and designers embrace and love this logo,...

The UPS logo looks a lot different than it did when it was first created in 1916. Starting from humble beginnings, the small Seattle messenger company has grown exponentially into a well-known multinational shipping, receiving, and supply chain management company. After more than 100 years of rich history, UPS has...

The story of the SIG Sauer logo begins with a Swiss wagon factory back in 1853. Since then, the company has made some major changes, becoming the popular provider and manufacturer of firearms, electro-optics, ammunition, airguns, suppressors, remote-controlled weapons stations, and training that we see today. While the company itself...

Goldman Sachs was established in 1869 by German immigrant Marcus Goldman. Goldman moved to New York City with his family and started with just a one-room basement office next to a coal chute. From there, the business flourished. It now ranks eighth largest bank in the United States, with assets...

If you have children, there's a high chance that you're familiar with the popular children's YouTube Channel aimed at toddlers and kids: CoComelon. This channel was created in 2006 and was known as ThatsMEonTV. What once began as a small YouTube channel has now become one of the most popular...

There's no denying that the world of design is complex, and designers pull from various resources and creative concepts when creating iconic designs. They draw on school resources such as math and science and depend on letters to form iconic designs that stand out from the competition. Regarding letters in...

Although it has only been since 1960, the Chick-fil-A logo has evolved several times. This Georgia-based fast-food restaurant is now one of the largest chains in North America, with more than 3,000 restaurants in 48 states. The business has remained successful throughout all of its logo changes over the years,...

In the realm of automotive branding, few companies can captivate consumers and make a lasting impact quite like Tesla. Tesla is a famous brand that has a striking symbol to convey its business and the success that it has had on the market ever since it first came around. Not...

In the realm of hip-hop, few names resonate as powerfully as the Wu-Tang Clan. This American hip-hop collective, originating from New York City in 1992, stands as a pillar of the genre's history and influence. The hip-hop group, comprised of ten American rappers, has reached massive success and has released...

Known for its fresh, healthy ingredients and the speed at which it delivers fresh sandwiches, Subway is a fast food chain that has exploded with international success. Subway initially opened in Connecticut and, from then on out, was an instant success with a wide demographic of consumers. However, although many...

The renowned Playboy Bunny logo is an unmistakable attention-grabber, impossible to miss or forget once you've seen it. After all, it is iconic. Its mysterious appearance, with the rabbit facing toward the left and the significant spelling out of the company name, is enough to have anyone fascinated. It perfectly...