If you have children, there’s a high chance that you’re familiar with the popular children’s YouTube Channel aimed at toddlers and kids: CoComelon. This channel was created in 2006 and was known as ThatsMEonTV.
What once began as a small YouTube channel has now become one of the most popular channels on the internet, and it’s well-known for its nursery rhymes. There are over 120 million subscribers on the platform from around the globe.
However, the iconic logo is the one thing that stands out about the channel and has become symbolic of it. The green and pink watermelon logo, complete with the rainbow lettering that spells out the name below it, has become known as one of the most legendary symbols ever.
In this article, we’ll look at the history of the CoComelon logo, the channel itself, and the future of the popular YouTube channel.
2006––2013: The First Logo
The first CoComelon logo was created in 2006 and was quite different from the one we associate with today’s brand.
The original logo used on the YouTube channel was created when the channel’s name was still ThatsMEonTV and featured a circle with lettering inside. The logo showed a baby sitting atop the word “TV.” The baby was shown with a TV on top of its head and the company name on top of it.
The company name was shown in orange, green, and yellow and outlined in a thick purple. The circle was also shown in a thinner purple, and the entire logo was shown on a white background, which came together uniquely.
The emblem was playful, fun, and unique, simplistically showing the channel’s purpose.
2013––2018: The CoComelon Logo Redesign
The first logo stayed with the channel for seven years before they decided it was time for a redesign. This redesign happened after the channel was renamed “ABCkidTV”, and they opted to rebrand themselves while switching the logo. This logo was a stark difference from the first, showing a framed TV with the company name in the middle. Two hands were shown clasping the red frame of the TV, and two purple antennas appeared to be coming out of the top. A red and black ladybug was shown to the left of the antennas, and the entire design was shown on a light blue background. The ladybug was three-dimensional, adding a unique and fancy touch to the design. The logotype was exceptional, showing large block lettering rounded on the side. Each letter of the first part of the name was shown in a different color, and the second and third parts were shown in light green and pink. The logotype was all shown on a dark purple background, helping each letter stand out.
2018––Present: The Logo Today
The brand got another major redesign when its name changed again in 2018. This was when the channel was named “CoComelon” and needed a rebrand to accompany the new name.
The new logo, and the one with the channel today and the foreseeable future, featured a watermelon with a pink face smiling. It featured almost a cartoon mouth, with large eyes and blushing cheeks. The ladybug was still an essential part of the logo, having carried over from the previous design.
The ladybug appeared on the left side of the watermelon. The antennas were another part of the design that carried over from the previous design, this time coming out of the top of the watermelon. The antennas were pink, purple, and neon blue and used fun and colorful design elements.
The design also featured the channel name below the symbol, this time showing fun cartoon lettering with each lettering in a different color.
The History of CoComelon
CoComelon has quickly become one of the world’s most-watched entertainment channels and has also become known as an educational program for children.
The channel has become so popular it’s even surpassed Netflix hits such as Bridgerton and Squid Game in views. The channel’s history starts in September of 2006 when Jay Jeon and his wife first started the channel on YouTube. Their goal was to offer free entertainment and education for their kids, not even thinking about other children or going viral on the platform yet.
They started by uploading two versions of the “ABC” song to the channel, which was then called Checkgate. Early the following year, they uploaded another video, once again a video teaching children the ABCs in one to two minutes.
A few years after producing content for the Jeon children, Treasure Studio decided it was time to change the channel and branding material. They started ABC Kid TV, and with it came the iconic new logo in 2013, which gave the brand a fresh look.
During this period, the channel began to remaster older videos, create ABC videos, and branch out to nursery rhymes and longer videos. In a few years, they had even branched out to computer animation, and they had even had their first 3D character included in a video, a flying star that guided other characters in 2D through the sky.
These characters were shown in their Twinkle Twinkle Little Star video. As time went on, the channel continued to advance with the production of more 3D animation videos that were longer. A few videos used motion capture technology, and as time passed, the channel continued to modernize its videos with new additions.
In 2018, the channel decided it was time for another rebranding. This is when the iconic name CoComelon first emerged, marking a new opening and ending to all the videos on the channel.
This is when the channel rapidly rose in popularity, with The Wall Street Journal estimating the channel’s revenue to be at $120 million in 2019. Throughout the following years, since their rebrand, the channel opted to add more content in different languages, including Spanish, Portuguese, Mandarin, Chinese, German, and Arabic.
In July 2020, the Jeons sold their Treasure Studio company to Moonbug. With this, the channel was also in the hands of Moonbug, and they quickly worked to expand the channel to global audiences.
The Timeline Of CoComelon’s Popularity
CoComelon celebrated 1 million subscribers on May 16th, 2016, exactly nine years since it had been on YouTube. That same month, the channel celebrated a whopping billion views, and it continued to increase in popularity throughout July of 2017.
Their most popular video, “Yes Yes” Bedtime Song, reached 1 billion views and became the channel’s most-viewed video. In 2019, CoComelon became the second largest YouTube channel subscription, with 67.4 million channel subscriptions.
In December 2020, CoComelon earned the title of the third YouTube channel in the world, with 100 million subscribers. On November 17th, 2023, the show Cocomelon Lane was released on Netflix. CoComelon’s popularity was rapid as it reached success, with more fans finding the channel and enjoying it.
Conclusion
In conclusion, the evolution of the CoComelon logo reflects the channel’s remarkable journey from a small YouTube project to a global phenomenon. Starting as ThatsMEonTV in 2006, with a playful baby and TV logo, the brand transformed into ABCkidTV in 2013, introducing a more sophisticated design.
The 2018 rebranding to CoComelon, featuring the now-iconic watermelon logo, marked a significant turning point, aligning the channel’s visual identity with its expanded content and global audience. CoComelon’s growth is a testament to its strategic rebranding efforts, quality content, and innovative use of technology. From achieving its first million subscribers in 2016 to surpassing 100 million in 2020, CoComelon’s success underscores its impact on children’s entertainment.
The introduction of multilingual content and the acquisition by Moonbug in 2020 further expanded its global reach. As CoComelon continues to innovate and grow, its logo remains a powerful symbol of its journey, representing creativity, education, and joy.
The future looks bright, with new content and collaborations ensuring that the beloved watermelon logo will continue bringing children happiness worldwide.
